Management Team

Chris Rondeau , Chief Executive Officer

Chris Rondeau has served as our Chief Executive Officer since January 2013. He previously served as our Chief Operating Officer since 2003. Mr. Rondeau joined Planet Fitness in 1993, one year after our original founders, Michael and Marc Grondahl, started the Company in 1992. Throughout the years, he has played a critical role, working side by side with them to develop and refine the unique, low-cost/high-value business model and lean operating system that we believe revolutionized both the fitness and franchising industry. An innovative entrepreneur, Mr. Rondeau was honored as an EY Entrepreneur of the Year in New England in 2016.

Dorvin Lively , President & Chief Financial Officer

Dorvin Lively has served as our Chief Financial Officer since July 2013 and was named President & Chief Financial Officer in May 2017. Mr. Lively, a 30-year veteran of corporate finance for various retail and consumer-products companies, leads our finance, treasury, financial planning and supply chain functions, and oversees strategic and long-term planning. Prior to joining Planet Fitness, from August 2011 to July 2013, Mr. Lively served as Executive Vice President, Chief Financial Officer, interim Chief Executive Officer and Chief Administrative Officer for RadioShack Corporation. In these positions, Mr. Lively led the company’s finance, treasury, financial planning, investor relations, supply chain, and dealer franchise functions. Prior to RadioShack, Mr. Lively served as Chief Financial Officer at Ace Hardware Corp. His experience also includes previous positions at Maidenform Brands, Toys R Us, The Reader’s Digest Association, and Pepsi-Cola International. Mr. Lively is a Certified Public Accountant (Inactive) and received his Bachelor’s Degree from the University of Arkansas.

Richard Moore , Chief Administrative Officer & General Counsel

Richard Moore has served as our Chief Administrative Officer and General Counsel since early 2013, after serving as our General Counsel beginning in 2012. Previously, Mr. Moore spent five years at Ropes & Gray LLP, focusing on private equity transactions, private investment fund formation, public offerings and public company portfolio management. He also successfully led Planet Fitness through our sale to TSG in November 2012. In his role as Chief Administrative Officer, Mr. Moore is responsible for assisting the Chief Executive Officer in building out our leadership and management team and is responsible for managing Planet Fitness World Headquarters, with a focus on creating an infrastructure to support our continued growth and expansion. Mr. Moore received his Bachelor’s Degree from Duke University and his J.D. from Northeastern University School of Law.

Jessica Correa , Senior Vice President Marketing

Jessica Correa joined Planet Fitness in January 2015 as SVP of Marketing, overseeing the entire marketing organization. Mrs. Correa is an accomplished executive with a wealth of experience developing and executing successful marketing campaigns for global brands. Prior to joining Planet Fitness, Mrs. Correa served as Vice President of Marketing at CCA Global Partners (Carpet One Floor and Home) where she oversaw the marketing organization that supported more than 1,000 independently owned retail stores in the U.S. and Canada. Prior to CCA Global, she worked at Royal Caribbean International where she held various marketing roles of increasing responsibility. Specifically, Mrs. Correa oversaw Innovation and Alliance Marketing where she launched cutting edge global brand platforms and drove the marketing strategy and execution for Oasis of the Seas, the largest and most innovative ship afloat.

Bill Bode , Senior Vice President of Franchise Operations

Bill Bode joined Planet Fitness in 2016 and serves as the Senior Vice President of Franchise Operations, bringing extensive experience brand building on both the franchisor and franchisee sides of the business. Mr. Bode joins Planet Fitness from Dunkin' Brands where he held various senior leadership positions, most recently serving as the Regional Vice President of Dunkin' Donuts Northeast where he was responsible for overseeing the operations of over 2,600 restaurants. Throughout his tenure at Dunkin’ Brands, Mr. Bode also had responsibility for U.S brand compliance and business development, store development, marketing and franchising. Prior to joining Dunkin' Brands, he was a Dunkin' Donuts franchisee in Richmond, VA.