Management Team

Chris Rondeau , Chief Executive Officer

Chris Rondeau has served as our Chief Executive Officer since January 2013. He previously served as our Chief Operating Officer since 2003. Mr. Rondeau joined Planet Fitness in 1993, one year after our original founders, Michael and Marc Grondahl, started the Company in 1992. Throughout the years, he has played a critical role, working side by side with them to develop and refine the unique, low-cost/high-value business model and lean operating system that we believe revolutionized both the fitness and franchising industry. An innovative entrepreneur, Mr. Rondeau was honored as an EY Entrepreneur of the Year in New England in 2016.

Dorvin Lively , President & Chief Financial Officer

Dorvin Lively has served as our Chief Financial Officer since July 2013 and was named President & Chief Financial Officer in May 2017. Mr. Lively, a 30-year veteran of corporate finance for various retail and consumer-products companies, leads our finance, treasury, financial planning and supply chain functions, and oversees strategic and long-term planning. Prior to joining Planet Fitness, from August 2011 to July 2013, Mr. Lively served as Executive Vice President, Chief Financial Officer, interim Chief Executive Officer and Chief Administrative Officer for RadioShack Corporation. In these positions, Mr. Lively led the company’s finance, treasury, financial planning, investor relations, supply chain, and dealer franchise functions. Prior to RadioShack, Mr. Lively served as Chief Financial Officer at Ace Hardware Corp. His experience also includes previous positions at Maidenform Brands, Toys R Us, The Reader’s Digest Association, and Pepsi-Cola International. Mr. Lively is a Certified Public Accountant (Inactive) and received his Bachelor’s Degree from the University of Arkansas.

Richard Moore , Chief Administrative Officer & General Counsel

Richard Moore has served as our Chief Administrative Officer and General Counsel since early 2013, after serving as our General Counsel beginning in 2012. Previously, Mr. Moore spent five years at Ropes & Gray LLP, focusing on private equity transactions, private investment fund formation, public offerings and public company portfolio management. He also successfully led Planet Fitness through our sale to TSG in November 2012. In his role as Chief Administrative Officer, Mr. Moore is responsible for assisting the Chief Executive Officer in building out our leadership and management team and is responsible for managing Planet Fitness World Headquarters, with a focus on creating an infrastructure to support our continued growth and expansion. Mr. Moore received his Bachelor’s Degree from Duke University and his J.D. from Northeastern University School of Law.

Craig Miller , Chief Digital & Information Officer

Craig Miller has served as Chief Digital & Information Officer of Planet Fitness since September 2017, where he drives the vision and leadership of the Company’s technology innovation as well as managing its digital information systems. Mr. Miller brings more than 20 years of experience in building industry-leading technology systems and innovative customer facing applications within prominent consumer companies. Most recently, he served as Senior Vice President and Chief Information and Technology Officer at Sonic Drive-In, where he was responsible for developing and executing the technology transformation strategies and services, including customer experience, digital engagement, store operations, advanced analytics, and corporate solutions. Prior to joining Sonic, he served as Executive Vice President and Chief Information Officer at Movie Gallery/Hollywood Video where he led strategic planning and development for the implementation of a new retail technology portfolio for all business functions. Mr. Miller previously held several senior technology roles at Bank of America, PepsiCo, and a software development firm that specialized in large-scale enterprise solutions and consumer products. Mr. Miller received his Bachelor’s degree from SUNY Stony Brook and Master’s from the Polytechnic Institute of New York University.

Rob Sopkin , Chief Development Officer

Rob Sopkin has served as Chief Development Officer of Planet Fitness since September 2017, after most recently serving as Chief Real Estate Officer at Dean & Deluca. With over two decades of regional and national real estate experience, he is responsible for driving the development and overall system-wide growth for Planet Fitness. Specifically, he leads the Company’s teams in market analysis and strategy, planning and development, franchisee recruitment and selection, real estate, construction and design.

Previously in his career, Mr. Sopkin spent 18 years at Starbucks, most recently serving as the Managing Vice President of U.S. Store Development, leading U.S. store development and overseeing the integration of Starbucks’ store development with licensed stores in Canada and internationally. In 2006 Mr. Sopkin was selected to NY Magazine’s “The Influentials” list. He received his Bachelor’s Degree from the University of Illinois at Urbana-Champaign.

Jessica Correa , Senior Vice President Marketing

Jessica Correa joined Planet Fitness in January 2015 as SVP of Marketing, overseeing the entire marketing organization. Mrs. Correa is an accomplished executive with a wealth of experience developing and executing successful marketing campaigns for global brands. Prior to joining Planet Fitness, Mrs. Correa served as Vice President of Marketing at CCA Global Partners (Carpet One Floor and Home) where she oversaw the marketing organization that supported more than 1,000 independently owned retail stores in the U.S. and Canada. Prior to CCA Global, she worked at Royal Caribbean International where she held various marketing roles of increasing responsibility. Specifically, Mrs. Correa oversaw Innovation and Alliance Marketing where she launched cutting edge global brand platforms and drove the marketing strategy and execution for Oasis of the Seas, the largest and most innovative ship afloat.

Bill Bode , Senior Vice President of Franchise Operations

Bill Bode joined Planet Fitness in 2016 and serves as the Senior Vice President of Franchise Operations, bringing extensive experience brand building on both the franchisor and franchisee sides of the business. Mr. Bode joins Planet Fitness from Dunkin' Brands where he held various senior leadership positions, most recently serving as the Regional Vice President of Dunkin' Donuts Northeast where he was responsible for overseeing the operations of over 2,600 restaurants. Throughout his tenure at Dunkin’ Brands, Mr. Bode also had responsibility for U.S brand compliance and business development, store development, marketing and franchising. Prior to joining Dunkin' Brands, he was a Dunkin' Donuts franchisee in Richmond, VA.

Jim Esposito , Senior Vice President of Corporate Club Operations

Jim Esposito has served as our Senior Vice President of Corporate Club Operations since January 2016. He brings more than 20 years of experience to the Company in successfully managing people, processes and special initiatives for global operations for several leading consumer brands. He has a solid record of delivering rapid business results while positioning franchised and corporate-owned businesses to greater levels of profitability and operational efficiencies. Jim is a dynamic change agent able to lead through and manage change using innovative, out-of-the box approaches. Prior to joining Planet Fitness, Jim worked at Panera Bread, where he collaborated with a cross-functional team to drive business results and key initiatives. Prior to Panera Bread, he held the position of Chief Operating Officer at Papa Gino's and D'Angelo, where he was directly responsible for the brand’s operations, sales growth, and increased profitability. He also spent 11 years with Burger King Corporation, where he held a number of key operations positions, including the leadership of Burger King’s Global Restaurant Systems group, which consisted of more than 1,400 restaurants in 10 countries around the world.