Management Team

Chris Rondeau , Chief Executive Officer

Chris Rondeau has served as our Chief Executive Officer since January 2013. He previously served as our Chief Operating Officer since 2003. Mr. Rondeau joined Planet Fitness in 1993, one year after our original founders, Michael and Marc Grondahl, started the Company in 1992. Throughout the years, he has played a critical role, working side by side with them to develop and refine the unique, low-cost/high-value business model and lean operating system that we believe revolutionized both the fitness and franchising industry. An innovative entrepreneur, Mr. Rondeau was honored as an EY Entrepreneur of the Year in New England in 2016.

Dorvin Lively , Chief Financial Officer

Dorvin Lively has served as our Chief Financial Officer since July 2013. Mr. Lively, a 30-year veteran of corporate finance for various retail and consumer-products companies, leads our finance, treasury, financial planning and supply chain functions, and oversees strategic and long-term planning. Prior to joining Planet Fitness, from August 2011 to July 2013, Mr. Lively served as Executive Vice President, Chief Financial Officer, interim Chief Executive Officer and Chief Administrative Officer for RadioShack Corporation. In these positions, Mr. Lively led the company’s finance, treasury, financial planning, investor relations, supply chain, and dealer franchise functions. Prior to RadioShack, Mr. Lively served as Chief Financial Officer at Ace Hardware Corp. His experience also includes previous positions at Maidenform Brands, Toys R Us, The Reader’s Digest Association, and Pepsi-Cola International. Mr. Lively is a Certified Public Accountant (Inactive) and received his Bachelor’s Degree from the University of Arkansas.

Richard Moore , Chief Administrative Officer

Richard Moore has served as our Chief Administrative Officer and General Counsel since early 2013, after serving as our General Counsel beginning in 2012. Previously, Mr. Moore spent five years at Ropes & Gray LLP, focusing on private equity transactions, private investment fund formation, public offerings and public company portfolio management. He also successfully led Planet Fitness through our sale to TSG in November 2012. In his role as Chief Administrative Officer, Mr. Moore is responsible for assisting the Chief Executive Officer in building out our leadership and management team and is responsible for managing Planet Fitness World Headquarters, with a focus on creating an infrastructure to support our continued growth and expansion. Mr. Moore received his Bachelor’s Degree from Duke University and his J.D. from Northeastern University School of Law.

Brian Belmont , Executive Vice President of Franchise Operations and Development

Brian Belmont joined Planet Fitness in 2013 and serves as Executive Vice President of Franchise Operations and Development, bringing a wealth of expertise in franchise support and brand growth. At Planet Fitness, Mr. Belmont oversees the operations, sales, real estate, and construction teams. His previous experience includes numerous years at Quiznos Sub where he worked in various roles, most recently as the Chief Development Officer, Executive Vice President and President of Restaurant Realty. Prior to that, Belmont served as the Chief Operating Officer for Camp Bow Wow, and was responsible for the performance of all functions of the franchise company. He also has experience as a restaurant franchisee, having personally owned several franchise businesses.

Jessica Correa , Senior Vice President Marketing

Jessica Correa joined Planet Fitness in January 2015 as SVP of Marketing, overseeing the entire marketing organization. Mrs. Correa is an accomplished executive with a wealth of experience developing and executing successful marketing campaigns for global brands. Prior to joining Planet Fitness, Mrs. Correa served as Vice President of Marketing at CCA Global Partners (Carpet One Floor and Home) where she oversaw the marketing organization that supported more than 1,000 independently owned retail stores in the U.S. and Canada. Prior to CCA Global, she worked at Royal Caribbean International where she held various marketing roles of increasing responsibility. Specifically, Mrs. Correa oversaw Innovation and Alliance Marketing where she launched cutting edge global brand platforms and drove the marketing strategy and execution for Oasis of the Seas, the largest and most innovative ship afloat.