Planet Fitness Inc. - Investors - Corporate Governance

Stephen Spinelli, Jr. (Ph.D.) , Chairman

Stephen Spinelli, Jr. (Ph.D.) has served on our board of directors since January 2012. He currently serves as president of Babson College since July 2019, and previously served as president of Philadelphia University from 2007-2018. Dr. Spinelli co-founded Jiffy Lube International, Inc. in 1979 under the leadership of his college football coach. Three years later, Dr. Spinelli became a franchisee and remained a director of the Company. He grew to become Jiffy Lube’s largest franchisee. Dr. Spinelli has also previously served as Chief Executive Officer of the American Oil Change Corporation. He received his Ph.D. in economics from The Management School, Imperial College, University of London, his M.B.A. from Babson College and his Bachelor’s Degree in Economics from McDaniel College.

Chris Rondeau

Chris Rondeau served as the Chief Executive Officer of Planet Fitness from 2013 to 2023. Prior to CEO, he served as Planet Fitness's Chief Operating Officer. Mr. Rondeau joined Planet Fitness in 1993, working the front desk at the very first location in Dover, NH, one year after the original founders, Michael and Marc Grondahl, started the Company in 1992.

Throughout the years, Chris has played a critical role in developing and refining the unique, low-cost/high-value business model and lean operating system that revolutionized both the fitness and franchising industry. Under Rondeau’s leadership, Planet Fitness experienced tremendous growth and has been recognized for many accolades including, Entrepreneur Franchise 500 – Fastest Growing Franchise List, Franchise Times’ Top 200, Forbes’ America’s Best Franchises, Newsweek Best Customer Service, and Best Places to Work in New Hampshire. An innovative entrepreneur, Mr. Rondeau was honored as an EY Entrepreneur of the Year and inducted into the UNH Alumni Entrepreneur Hall of Fame. Mr. Rondeau also received an honorary doctorate degree from Philadelphia University and received the University’s honorary innovation medal. In 2020, he joined the International Franchise Association (IFA) Board of Directors; board members are drawn from a world-class set of franchise brands.

Bernard Acoca

Bernard Acoca joined our board of directors in January 2021. He is currently the Chief Executive Officer of Zaxby's, a 900+ unit restaurant chain famous for their signature chicken fingers, which was acquired by Goldman Sachs Merchant Banking division in November 2020. Prior to Zaxby's, Mr. Acoca was Chief Executive Officer and President for El Pollo Loco, the nation’s largest restaurant brand specializing in fire-grilled chicken. During his tenure, he transformed the brand by strengthening its marketing innovation prowess, modernizing its digital infrastructure, simplifying its back of house operations, and designing a new "restaurant of the future," upon which all new unit growth is predicated. Mr. Acoca spent seven years at Starbucks Corporation in various capacities as a member of its executive team, most recently as President of Teavana, Starbucks’ global tea brand. In this role he was responsible for the overall strategy and operations of more than 375 Teavana specialty retail stores in North America, as well as its e-commerce business. During his tenure, he oversaw the expansion of the Teavana brand to 26,000 Starbucks stores globally. Mr. Acoca also served as Senior Vice President, Marketing & Category for the Americas, Starbucks’ largest division, where he was responsible for managing categories totaling $9B in sales. Additionally, he served as Chief Marketing Officer for L’Oréal and spent 10 years at Yum! Brands in marketing roles of increasing responsibility. He graduated from Emory University with a Bachelor of Arts in History and International Studies.

Enshalla Anderson

Enshalla Anderson joined our board of directors in February 2020. She is currently Director, Global Head of Brand Strategy, Google Cloud at Google. Previously, Mrs. Anderson served as the Chief Strategy Officer at FutureBrand North America. Mrs. Anderson has more than 25 years of marketing and branding experience, having previously served as Senior Director of Brand Strategy at Siegel+Gale, where she oversaw comprehensive naming, brand strategy, and architecture programs. Previously she served as Director at Vivaldi Partners, where she developed portfolio and product level strategies. Prior to Vivaldi Partners, Mrs. Anderson worked on the global marketing team at Avon, touching heritage brands such as Skin-So-Soft and expanding Avon’s operations in Turkey. Mrs. Anderson began her career in JP Morgan’s Emerging Markets Fixed Income Research group. She graduated with an MBA from Harvard Business School and earned a Bachelor of Arts in History from the University of Pennsylvania.

Craig Benson , Interim CEO

Craig Benson has served as Planet Fitness Interim Chief Executive Office since September 2023 and has served on the Planet Fitness Board of Directors since July 2017. He currently serves as the Chief Executive Officer at Soft Draw Investments, LLC. Benson has also been a franchisee of Dunkin' Donuts LLC for over 15 years with 147 stores. He previously served as the 79th Governor of the State of New Hampshire. During his tenure, the Cato Institute recognized Benson as the most effective new governor in the country, as well as the second most effective of all governors nationwide. In 1983, Benson co-founded Cabletron Systems, Inc., a leading provider of networking solutions. During Benson's 17-year tenure, he served in various roles as Cabletron's Chairman, CEO, COO and President, helping take the company from a garage start-up to a publicly traded company with 7,000 employees and annual sales exceeding $1.6 billion. He serves as the Vice Chairman of the Trustees of Babson College. He previously served as a Director of Sycamore Networks Inc. from October 2007 to April 2013. Benson graduated from Babson College with a degree in Finance and completed an MBA in Operations Management from Syracuse University. He also holds honorary degrees from Dartmouth College, Thomas Jefferson University, the University of New Hampshire and Grand Valley State University.

Cammie Dunaway

Cammie Dunaway has served on our board of directors since October 2017. She most recently served as the Chief Marketing Officer at Duolingo. Mrs. Dunaway has more than 25 years of marketing and general management experience, having previously served as U.S. President and Global Chief Marketing Officer at Kidzania. Prior, she served as Executive Vice President for Nintendo, where she oversaw all sales and marketing activities for the company in the United States, Canada, and Latin America. Prior to Nintendo, Mrs. Dunaway was Chief Marketing Officer for Yahoo! where she led consumer, enterprise, and partnership marketing initiatives. During her 13-year tenure with Frito-Lay, Mrs. Dunaway held various senior leadership positions. Mrs. Dunaway is a current member of the Board of Directors of Flo Health Inc. and Red Robin Gourmet Burgers. She graduated with an M.B.A. from Harvard Business School and a Bachelor of Business Administration from the University of Richmond.

Frances Gregg Rathke

Frances Gregg Rathke has served on our board of directors since August 2016. Mrs. Rathke previously served as chief financial officer and treasurer of Keurig Green Mountain, Inc. for 12 years, where she was responsible for leading the Company’s finance organization, overseeing $1.5 billion in acquisitions and playing a leading role in capital raises and strategic investments. Prior to Keurig Green Mountain, she was interim chief financial officer for Wild Oats Markets, Inc. Prior to her role at Wild Oats, Mrs. Rathke served as chief financial officer and secretary for 11 years at Ben & Jerry’s Homemade, Inc. where she oversaw the company’s overall financial plans, policies and procedures, after serving there as controller. Mrs. Rathke is a current member of the Board of Directors of Green Mountain Power Corporation, Oatly Group AB, and the Flynn Center for Performing Arts. She received a Bachelor of Science degree in Accounting from the School of Business at the University of Vermont.

Christopher Tanco

Chris Tanco joined our board of directors in January 2021. He previously served as the Executive Vice President and Chief Operating Officer for 7‑Eleven, Inc. As COO, he lead Franchise and Corporate Operations for 15,000 stores, the company’s Digital initiatives, Restaurant expansion, Operations Support, Field Merchandising and Sales, Store of the Future, Fuels, and the Canada Business Unit. Previously, Mr. Tanco was as an Executive Vice President and led 7‑Eleven’s international business across 18 countries. Before joining 7‑Eleven, he was the Chief Franchise Officer for Pizza Hut. With nearly 20 years of experience, he served in various operations, international, general management, and franchise leadership roles with Yum! Brands. Mr. Tanco is a current member of the Board of Directors of 7‑Eleven, Inc. and Urban Air Adventure Parks. He received his Bachelor of Arts in Interdisciplinary Studies from the Ateneo de Manila University, Manila, Philippines, and earned his M.B.A. from Darden Graduate School of Business Administration at the University of Virginia..

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