Planet Fitness Inc. - Investors - Corporate Governance

Stephen Spinelli, Jr. (Ph.D.) , Chairman

Stephen Spinelli, Jr. (Ph.D.) has served on our board of directors since January 2012. He is president-elect at Babson College effective July 2019, and served as president of Philadelphia University from 2007-2018. Dr. Spinelli co-founded Jiffy Lube International, Inc. in 1979 under the leadership of his college football coach. Three years later, Dr. Spinelli became a franchisee and remained a director of the Company. He grew to become Jiffy Lube’s largest franchisee. Dr. Spinelli has also previously served as Chief Executive Officer of the American Oil Change Corporation. He received his Ph.D. in economics from The Management School, Imperial College, University of London, his M.B.A. from Babson College and his Bachelor’s Degree in Economics from McDaniel College.

Chris Rondeau , Chief Executive Officer

Chris Rondeau has served as the Chief Executive Officer of Planet Fitness since January 2013. Prior to that he served as the Chief Operating Officer since 2003. Mr. Rondeau joined Planet Fitness in 1993, working the front desk at the very first location in Dover, NH, one year after the original founders, Michael and Marc Grondahl, started the Company in 1992. Today the brand has over 2,000 locations system-wide.

Throughout the years, Chris played a critical role in developing and refining the unique, low-cost/high-value business model and lean operating system that revolutionized both the fitness and franchising industry. Under Rondeau’s leadership, Planet Fitness has experienced tremendous growth and has been recognized for many accolades including, Entrepreneur Franchise 500 – Fastest Growing Franchise List, Franchise Times’ Top 200, Forbes’ America’s Best Franchises, Newsweek Best Customer Service, and Best Places to Work in New Hampshire. An innovative entrepreneur, Mr. Rondeau was honored as an EY Entrepreneur of the Year and inducted into the UNH Alumni Entrepreneur Hall of Fame. Mr. Rondeau also received an honorary doctorate degree from Philadelphia University and received the University’s honorary innovation medal. In 2020, he joined the International Franchise Association (IFA) Board of Directors; board members are drawn from a world-class set of franchise brands.

Bernard Acoca

Bernard Acoca joined our board of directors in January 2021. He is currently the Chief Executive Officer of Zaxby's, a 900+ unit restaurant chain famous for their signature chicken fingers, which was acquired by Goldman Sachs Merchant Banking division in November 2020. Prior to Zaxby's, Mr. Acoca was Chief Executive Officer and President for El Pollo Loco, the nation’s largest restaurant brand specializing in fire-grilled chicken. During his tenure, he transformed the brand by strengthening its marketing innovation prowess, modernizing its digital infrastructure, simplifying its back of house operations, and designing a new "restaurant of the future," upon which all new unit growth is predicated. Mr. Acoca spent seven years at Starbucks Corporation in various capacities as a member of its executive team, most recently as President of Teavana, Starbucks’ global tea brand. In this role he was responsible for the overall strategy and operations of more than 375 Teavana specialty retail stores in North America, as well as its e-commerce business. During his tenure, he oversaw the expansion of the Teavana brand to 26,000 Starbucks stores globally. Mr. Acoca also served as Senior Vice President, Marketing & Category for the Americas, Starbucks’ largest division, where he was responsible for managing categories totaling $9B in sales. Additionally, he served as Chief Marketing Officer for L’Oréal and spent 10 years at Yum! Brands in marketing roles of increasing responsibility. He graduated from Emory University with a Bachelor of Arts in History and International Studies.

Enshalla Anderson

Enshalla Anderson joined our board of directors in February 2020. She is currently Director, Global Head of Brand Strategy, Google Cloud at Google. Previously, Mrs. Anderson served as the Chief Strategy Officer at FutureBrand North America. Mrs. Anderson has more than 25 years of marketing and branding experience, having previously served as Senior Director of Brand Strategy at Siegel+Gale, where she oversaw comprehensive naming, brand strategy, and architecture programs. Previously she served as Director at Vivaldi Partners, where she developed portfolio and product level strategies. Prior to Vivaldi Partners, Mrs. Anderson worked on the global marketing team at Avon, touching heritage brands such as Skin-So-Soft and expanding Avon’s operations in Turkey. Mrs. Anderson began her career in JP Morgan’s Emerging Markets Fixed Income Research group. She graduated with an MBA from Harvard Business School and earned a Bachelor of Arts in History from the University of Pennsylvania.

Craig Benson

Governor Craig R. Benson has served on our board of directors since July 2017. He currently serves as the Chief Executive Officer at Soft Draw Investments, LLC. He also previously served as the 79th Governor of the State of New Hampshire. During his tenure, the Cato Institute recognized Governor Benson as the most effective new governor in the country, as well as the second most effective of all governors nationwide. In 1983, Governor Benson co-founded Cabletron Systems, Inc., a leading provider of networking solutions, and thereafter served as its Chairman from 1983 to July 1999. Governor Benson served at various times as Cabletron’s CEO, COO and President, helping take the company from a garage start-up to a publicly traded company with 7000 employees and annual sales exceeding $1.6 billion. He currently serves as Trustee of Lahey Health System, Inc. and is a Member of the Board of Trustees at Lahey Hospital & Medical Center. He also serves as the Vice Chairman of the Trustees of Babson College. He previously served as a Director of Sycamore Networks Inc. from October 2007 to April 1, 2013. Governor Benson graduated from Babson College with a degree in Finance and completed an MBA in Operations Management from Syracuse University. He also holds honorary degrees from Dartmouth College, the University of New Hampshire and Grand Valley State University.

Cammie Dunaway

Cammie Dunaway has served on our board of directors since October 2017. She is currently the Chief Marketing Officer at Duolingo. Mrs. Dunaway has more than 25 years of marketing and general management experience, having previously served as U.S. President and Global Chief Marketing Officer at Kidzania. Previously she served as Executive Vice President for Nintendo, where she oversaw all sales and marketing activities for the company in the United States, Canada, and Latin America. Prior to Nintendo, Mrs. Dunaway was Chief Marketing Officer for Yahoo! where she led consumer, enterprise, and partnership marketing initiatives. During her 13-year tenure with Frito-Lay, Mrs. Dunaway held various senior leadership positions. Mrs. Dunaway currently serves on the boards of Red Robin Gourmet Burgers, Nordstrom fsb and Go Health. She graduated with an M.B.A. from Harvard Business School and a Bachelor of Business Administration from the University of Richmond.

Frances Gregg Rathke

Frances Gregg Rathke has served on our board of directors since August 2016. Mrs. Rathke previously served as chief financial officer and treasurer of Keurig Green Mountain, Inc. for 12 years, where she was responsible for leading the Company’s finance organization, overseeing $1.5 billion in acquisitions and playing a leading role in capital raises and strategic investments. Prior to Keurig Green Mountain, she was interim chief financial officer for Wild Oats Markets, Inc. Prior to her role at Wild Oats, Mrs. Rathke served as chief financial officer and secretary for 11 years at Ben & Jerry’s Homemade, Inc. where she oversaw the company’s overall financial plans, policies and procedures, after serving there as controller. Mrs. Rathke is a current member of the Board of Directors of Green Mountain Power Corporation and the Flynn Center for Performing Arts. She received a Bachelor of Science degree in Accounting from the School of Business at the University of Vermont.

Christopher Tanco

Chris Tanco joined our board of directors in January 2021. He is currently the Executive Vice President and Chief Operating Officer for 7‑Eleven, Inc. As COO, he leads Franchise and Corporate Operations for 15,000 stores, the company’s Digital initiatives, Restaurant expansion, Operations Support, Field Merchandising and Sales, Store of the Future, Fuels, and the Canada Business Unit. Previously, Mr. Tanco was as an Executive Vice President and led 7‑Eleven’s international business across 18 countries. Before joining 7‑Eleven, he was the Chief Franchise Officer for Pizza Hut. With nearly 20 years of experience, he served in various operations, international, general management, and franchise leadership roles with Yum! Brands. Mr. Tanco serves on the boards of 7‑Eleven, Inc. and Urban Air Adventure Parks. He received his Bachelor of Arts in Interdisciplinary Studies from the Ateneo de Manila University, Manila, Philippines, and earned his M.B.A. from Darden Graduate School of Business Administration at the University of Virginia.

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