management-team

Management Team

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Chris Rondeau , Chief Executive Officer

Chris Rondeau has served as the Chief Executive Officer of Planet Fitness since January 2013. Prior to that he served as the Chief Operating Officer since 2003. Mr. Rondeau joined Planet Fitness in 1993, working the front desk at the very first location in Dover, NH, one year after the original founders, Michael and Marc Grondahl, started the Company in 1992. Today the brand has over 2,000 locations system-wide.

Throughout the years, Chris played a critical role in developing and refining the unique, low-cost/high-value business model and lean operating system that revolutionized both the fitness and franchising industry. Under Rondeau’s leadership, Planet Fitness has experienced tremendous growth and has been recognized for many accolades including, Entrepreneur Franchise 500 – Fastest Growing Franchise List, Franchise Times’ Top 200, Forbes’ America’s Best Franchises, Newsweek Best Customer Service, and Best Places to Work in New Hampshire. An innovative entrepreneur, Mr. Rondeau was honored as an EY Entrepreneur of the Year and inducted into the UNH Alumni Entrepreneur Hall of Fame. Mr. Rondeau also received an honorary doctorate degree from Philadelphia University and received the University’s honorary innovation medal. In 2020, he joined the International Franchise Association (IFA) Board of Directors; board members are drawn from a world-class set of franchise brands.

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Dorvin Lively , President

Dorvin Lively joined Planet Fitness in July 2013 and currently serves as our President, previously serving as our Chief Financial Officer and President. Mr. Lively, a 30-year veteran of corporate finance for various retail and consumer-products companies, leads our finance, treasury, financial planning and supply chain functions, and oversees strategic and long-term planning. Prior to joining Planet Fitness, from August 2011 to July 2013, Mr. Lively served as Executive Vice President, Chief Financial Officer, interim Chief Executive Officer and Chief Administrative Officer for RadioShack Corporation. In these positions, Mr. Lively led the company’s finance, treasury, financial planning, investor relations, supply chain, and dealer franchise functions. Prior to RadioShack, Mr. Lively served as Chief Financial Officer at Ace Hardware Corp. His experience also includes previous positions at Maidenform Brands, Toys R Us, The Reader’s Digest Association, and Pepsi-Cola International. Mr. Lively is a Certified Public Accountant (Inactive) and received his Bachelor’s Degree from the University of Arkansas.

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Bill Bode , Chief Operations Officer

Bill Bode has served as Planet Fitness Chief Operations Officer since December 2020. In this role, he leads our Franchise Operations, Corporate Operations and Vendor teams. He joined Planet Fitness in 2016 as the Senior Vice President of Franchise Operations. Prior to joining Planet Fitness, Mr. Bode held several senior leadership positions at Dunkin' Brands, including serving as Regional Vice President of Dunkin' Donuts Northeast where he was responsible for overseeing the operations of more than 2,600 restaurants. Throughout his tenure at Dunkin’ Brands, Mr. Bode was also responsible for U.S brand compliance and business development along with leadership positions overseeing training, store development, marketing, and franchising. Prior to joining Dunkin' Brands, he was a Dunkin' Donuts franchisee in Richmond, VA.

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Tom Fitzgerald , Chief Financial Officer

Tom Fitzgerald joined Planet Fitness in 2020 as the Company’s Chief Financial Officer. In this role, he is responsible for all aspects of financial strategy and management. Mr. Fitzgerald has over 30 years of leadership experience in financial management in the retail industry, most recently serving as Chief Financial Officer and Senior Vice President at Potbelly Sandwich Works. Prior to Potbelly, he served in varying executive roles at Charming Charlie Inc. including President and Chief Financial Officer, and Chief Administrative Officer. Previously, Mr. Fitzgerald served as Chief Administrative Officer of Sears Canada. Additionally, he held several leadership positions at Liz Claiborne, was Chief Financial Officer at Burlington Coat Factory, and served as Chief Operating Officer of Bath & Body Works. Mr. Fitzgerald began his career at PepsiCo, where he held various leadership roles in finance and planning. Mr. Fitzgerald holds an MBA in Finance from Indiana University Kelley School of Business and received his Bachelor’s degree in Finance from the University of Florida.

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Kathy Gentilozzi , Chief People Officer

Kathy Gentilozzi joined Planet Fitness in 2019 as the Company’s Chief People Officer. In this role, she oversees general HR operations, talent acquisition, leadership development, business partner support, culture and employee engagement, benefits and compensation. Ms. Gentilozzi has more than 30 years of Human Resources leadership experience at national retail brands, most recently serving as Executive Vice President of Human Resources at FULLBEAUTY Brands where she led all HR initiatives to support 2,000 associates. Prior to that, Ms. Gentilozzi served as Senior Vice President of Human Resources at Aéropostale, supporting over 25,000 employees in 1,000 retail locations throughout the U.S., Canada, and Puerto Rico. She also served as Senior Vice President of Human Resources at Macy’s Inc., and has held various leadership positions at The May Department Store Company, including corporate and division roles. Ms. Gentilozzi is a certified Senior Professional in Human Resources (SPHR). She received her Bachelor’s degree from Eastern Connecticut State University.

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Sherrill Kaplan , Chief Digital Officer

Sherrill Kaplan joined Planet Fitness in June 2021 as Chief Digital Officer. In this role, she is responsible for driving our digital vision and strategy, including leading the continuous enhancement of our mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. Ms. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm. Previously, she served as Head of Marketing and Sales for Zipcar, the world’s leading car-sharing network, where she was a key member of the executive leadership team responsible for demand and revenue generation and all marketing functions. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin’ Brands where she was responsible for developing and marketing Dunkin’s digital platforms, including the DD Mobile app and the DD Perks loyalty program. Earlier in her career, Ms. Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc. She serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX). Ms. Kaplan holds a B.S. from Boston University and an M.B.A. from the University of Denver, Daniels College of Business.

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Ray Miolla , Chief Development Officer

Ray Miolla joined Planet Fitness in June 2018 as our Chief Development Officer, responsible for driving strategic initiatives to fuel the Company’s overall system-wide growth. With more than 20 years of experience in real estate and development, Mr. Miolla most recently served as Senior Vice President, Global Real Estate, Store Development and Franchise Services at Gap, Inc., responsible for all brands including Gap, Banana Republic, Old Navy, Athleta and outlet stores. While at Gap, Inc., he opened more than 150 new stores annually worldwide and grew the franchise business to more than 400 locations in over 40 countries. He previously served as Vice President, Real Estate, Franchise and Business Development for Jamba Juice and also spent nearly a decade with Burger King, eventually overseeing more than 1,700 franchise locations and staff in all major operating areas. Mr. Miolla received his Bachelor’s degree from Middlebury College and his J.D. from Boston University School of Law.

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Jamie Medeiros , Chief Brand Officer

Jamie Medeiros joined Planet Fitness in 2000, where she worked at the front desk in the Company’s third location before transitioning to the Planet Fitness corporate marketing team. In her role as Chief Brand Officer, she is responsible for leading Planet Fitness’ brand strategy and working collaboratively with agencies and across the organization to ensure the brand vision comes to life through national and local marketing strategy, creative, brand marketing sponsorships and activations, and social media. Throughout her tenure, she has held roles of increasing responsibility, with her most recent position being Vice President of National Marketing. Ms. Medeiros has been instrumental in developing and refining Planet Fitness’ marketing strategy and differentiated ‘Judgement Free’ positioning in the fitness industry. She played a pivotal role in creating breakthrough nation marketing campaigns that have built the brand over the past two decades, including iconic advertising campaigns like ‘Lift Things’ and ‘No Gymtimidation,’ along with pillar marketing sponsorships like the brand’s New Year’s Eve celebration in Times Square. Ms. Medeiros received her Bachelor’s degree from the University of New Hampshire.

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Shane McGuiness , President of Corporate Clubs

Shane McGuiness joined Planet Fitness in 2022 as the Company’s President of Corporate Clubs. In this role, he will oversee the Company’s corporate club portfolio to drive strategy, operations, member experiences, and systemwide results. Mr. McGuiness was an owner and operator in the Planet Fitness system for nearly 20 years as the Company’s very first franchisee known as Sunshine Fitness, which was acquired by Planet Fitness in 2022. Sunshine Fitness was backed by TSG Consumer Partners in 2017, and later partnered with several other Planet Fitness franchise groups to grow the business to more than 100 locations across 5 states – Alabama, Florida, Georgia, North Carolina, and South Carolina. Mr. McGuiness has an MBA from Babson College and a Bachelor’s Degree in Economics from Boston College.

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McCall Gosselin , SVP Communications and Corporate Social Responsibility

McCall Gosselin joined Planet Fitness in January 2013 and currently serves as SVP of Communications and Corporate Social Responsibility. In this role, she is responsible for all aspects of the company’s internal and external communications, including public relations, crisis management, executive communications, philanthropy, community relations and sustainability. Prior to Planet Fitness, Ms. Gosselin worked at Dunkin’ Brands on the global public relations team. Prior to Dunkin’, she worked at various communications agencies in both Boston and Washington, DC on behalf of various leading retail brands. Ms. Gosselin was named a Top Woman in PR by PR News in 2020. She received her Bachelor’s degree in Public Communications from American University in Washington, DC, and served on the Board of Directors for the Boys & Girls Clubs of Manchester, NH.

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Chris Lavoie , SVP, Technology

Chris Lavoie joined Planet Fitness in 2014 and currently serves as SVP, Technology. In this role, he is responsible for the strategic direction and management of the enterprise technologies that enable the Company's strategic growth and enhance the experience for both members and employees. Mr. Lavoie leads technology strategy, software and data engineering, enterprise systems, emerging new technologies and innovation, corporate standards, and general IT operations. He has more than 20 years of experience in a variety of enterprise and consumer-facing technology leadership roles, and previously served as Director of Application Development and ERP with Enterasys Networks. Mr. Lavoie received his Bachelor's degree in Mathematics from the University of New Hampshire.

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Brian O’Donnell , VP, Chief Accounting Officer

Brian O’Donnell joined Planet Fitness in February 2016 and currently serves as VP, Chief Accounting Officer. In this role, he oversees the Company’s accounting and treasury functions. Mr. O’Donnell has nearly 20 years of experience in a variety of finance and accounting roles. Prior to joining the Company, Mr. O’Donnell most recently served as Vice President of Finance and Chief Accounting Officer at Sonus Networks. Prior to Sonus, he worked for more than 10 years in public accounting with both Deloitte and Touche and Arthur Andersen. Mr. O’Donnell holds a CPA and received his Bachelor’s degree in Accounting from Assumption College in Massachusetts.

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Jennifer Simmons , SVP Business Strategy & Analytics

Jennifer Simmons joined Planet Fitness in November 2013 and currently serves as SVP, Business Strategy & Analytics. In this role, she leads the data analytics function that supports business performance and strategic decision making, and is responsible for facilitating the ongoing development, communication and execution of the corporate strategic plan. Prior to joining Planet Fitness, Ms. Simmons worked in Finance and Business Planning roles for Timberland, PepsiCo, and Fisher Scientific International. Ms. Simmons has an MBA in Finance from the University of New Hampshire and holds dual Bachelor’s degrees in Economics and Sociology from Indiana University.

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Justin Vartanian , General Counsel

Justin Vartanian serves as our General Counsel and has been with the company since March of 2014. Mr. Vartanian played a critical role in the Company’s initial public offering in August of 2015 and has since overseen all public company, corporate governance and franchising matters as a key member of the company’s leadership team. Prior to joining Planet Fitness, Mr. Vartanian was a corporate attorney at Devine Millimet. He also currently serves on the Board of Directors of the NH/VT/ME Region of the American Red Cross and the Business & Industry Association of New Hampshire.